We were brought on board by Dentsu WebChutney to create this motion graphics animated promo for Swiggy’s award winning VOICE OF HUNGER Campaign. VOH had over 1.5 lakh entries, causing Instagram to crash 1 1 times!

The campaign bagged a silver in the social and influencer category at the Cannes Lions 2019!

Users were asked to create a given food shape using Instagram's Voice DM feature. Most accurate waveforms would bag some exciting Swiggy gift vouchers.


 

SWIGGY VOICE OF HUNGER