MENTAL HEALTH AWARENESS CAMPAIGN - META

We collaborated with the awesome folks at Dynamite Design to produce remarkable yet sensitive film for Meta. Beyond simply raising awareness, the primary objective was to extend a lifeline to those individuals struggling with a mental health crisis. Our shared vision was to create an illustrative film that would convey its narrative through the power of visual metaphors, drawing viewers into a world where emotions and struggles could be universally understood. 

CREDITS:

Client : Meta
Agency : Dynamite Design
Creative Director: Sheetal Sudhir

TEAM TOTEM (DESIGN & ANIMATION)
Animation Director : Arvind Jeena
Art Direction: Nikhita Prabhudesai
Designs: Nikhita Prabhudesai, Aryan Ganesh
Cel Animation : Aryan Ganesh
Motion Graphics: Nishant Ghorpade
Compositing: Arvind Jeena

The initial frames were designed to visually illustrate how each situation could be experienced in a negative as well as positive light. We used a vibrant palette with soft hues to create a relatable but hopeful atmosphere that would resonate with the viewer.