We were asked to create a series of web spots for the new McXtra app. The idea was to explain the app's working and key features in an effective but non-technical, fun way. The end product turned out to be a set of three videos around our main character a red ball (the stressed out version of McXtra's mascot, the purple dot) It gets stuck in sticky situations, but gets saved, eventually, all thanks to McXtra.
 

McXtra is a new app which makes it easy to link all your insurance policies onto one platform and have a hassle-free assistance and claims process in a time of emergency.