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We were asked to create a series of web spots for the new McXtra app. The idea was to explain the app's working and key features in an effective but non-technical, fun way. The end product turned out to be a set of three videos around our main character a red ball (the stressed out version of McXtra's mascot, the purple dot) It gets stuck in sticky situations, but gets saved, eventually, all thanks to McXtra.
McXtra is a new app which makes it easy to link all your insurance policies onto one platform and have a hassle-free assistance and claims process in a time of emergency.
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