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Ogilvy India approached us to design Data Dadi - Vodadone India's friendly new mascot which helps customers understand their data needs and usage on their branding and all user interfaces. 

We had a super time exploring different forms and outfits for Dadi, keeping in mind that it should be something Indian audiences can identify with.

The final design follows the Vodafone brand colours strictly. Dadi is posed as old and wise, confident and more like a superhero who teaches customers about Mobile Data.

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