BIRLA WHITE CASHLESS KUTTY

During the Demonetization in India in 2016, Birla White brought back Keshav Kutty - a loveable, jolly painter earlier featured in Birla White TVCs to help customers understand Cashless Payments for their product range. 

Mullenlowe Lintas got in touch with us to develop the cartoon version of the iconic Keshav Kutty and help the customers understand and adapt to the new modes of payment with ease and style!