We collaborated with the awesome folks at Post Office Studios to produce this action packed commercial for HUL's energy drink - 'Boost', now coming with a special Mug.
Client : Hindustan Unilever
Brand : Boost
Agency : Post Office Studios
POST OFFICE TEAM
Live Action Director: Shaizad Bharucha
Creative Directors: Kushal Bhor, Prasad Kelkar
Exec. Producer: @kedarthapar
Creative Producer: Saurabh Guleria
Designers: Pankaj Gole, Nicole George, Joydeep Chowdhury
TEAM TOTEM (ANIMATION)
Animation Director : Arvind Jeena
Character Animation : Gaurav Dhaimodkar
Background Animation : Ashish Phadke
FX Animation: Arnav Gaikwad
BG Cleanup: Nikhita Prabhudesai
TREATMENT FRAMES / DESIGN
We tried different variations of the iconic Boost brand colours - Red, Black, White and Yellow.
Another consideration were the graphics printed on the Mug, as the overall film needed to reflect the same graphic language.
The animation is 2D hand-drawn frame by frame animation.
We aimed at dynamic shots to capture the thrill and energy of the game and the players. Here's a process breakdown of the production. Special attention was given to the 2D FX to add some fiery speed to the ball and hits.